Arjun Rampal a part of public awareness ad,

Arjun Rampal

Arjun Rampal will be soon seen in a public awareness campaign, which is based on human trafficking. The actor completed the shoot of this ad, a couple of days back. Kunal Vohra of Altair Films directed this commercial. Â In a few days, this ad will be broadcasted on all the channels. Kunal explains the concept of the ad film, “The idea was to draw parallels between commodities and human beings and say that they are not the same. I went to Arjun with the concept and he quiet liked it. He was kicked about being a part of it. We shot the ad in his house. Despite his commitments, he managed to take some time out.”

Arjun also studied the topic and facts about human (especially girl child) trafficking before shooting the ad. Kunall says, “I briefed him about the statistics and the growing rate of child trafficking in our metros. He was not only alarmed but also shocked.

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