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Tuesday 10 May 2011

Shania Twain Series Debuts Strong on OWN,

Shania Twain
OWN
Shania Twain

OWN: Oprah Winfrey Network has some good news to celebrate.

Sunday’s series debut of Why Not? With Shania Twain drew 839,000 total viewers with a 0.8 rating in the women 25 to 54 demographic at 11 p.m. following the season finale of The Judds.

Why Not? was OWN’s highest-rated series launch since the network's premiere weekend in January. The program moves to its regular 10 p.m. time slot on Sunday.

http://www.hollywoodreporter.com/live-feed/shania-twain-series-debuts-strong-187141

The finale of The Judds drew 555,000 viewers and rated 0.48 in the demo. At 8 p.m., Season 25: Oprah Behind the Scenes drew 333,000 with a 0.33.

Last week, OWN CEO Christina Norman exited amid network’s ratings woes, with Peter Liguori stepping in as interim CEO.

In late February, OWN renewed Lisa Ling’s documentary series Our America.

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